Brand Packaging

Nice Trick With Your Treat

January 22, 2008
Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com).


Cott Beverages launched a reduced-sugar orange cream soda in a limited-edition can for Halloween created by CROWN Beverage Packaging USA (www.crowncork.com). The can features an ink, supplied by Chromatic Technologies (www.ctiinks.com), with phosphorescent pigments that emit a green glow in a dark environment to emphasize packaging graphics like the word Halloween; the mouth, eyes and nose of a large “orange-o-lantern”; and ghoulish eyes peering out of a black-and-purple forest. Cott packaged the soda in a smaller, eight-ounce format to underscore the product’s healthier positioning and to differentiate it from the sugar-laden treats typically offered during the holiday.