Brand Packaging

No Prep? No Fridge? GoPicnic.

July 11, 2011


A unique take on the meal kit trend, GoPicnic provides ready-to-eat meals that have the added convenience of being shelf-stable. The company’s initial customers were major US airlines wrestling with waste and customer service issues from their “buy on board” fresh food programs. Recognizing the broader benefits of pre-packed “picnic” meals, the company expanded its offerings to consumers, retailers, hotels and airports. The kits - sized to fit totes and briefcases for on the go convenience - come in eight varieties and retail for $4.99.