Brand Packaging

POM POMS Fresh Arils

December 1, 2011
USA
POM POMS are a convenient, ready to eat package of ruby red pomegranate arils-the fleshy, sweet portion of the fruit that's consumed



POM POMS are a convenient, ready to eat package of ruby red pomegranate arils-the fleshy, sweet portion of the fruit that is consumed. Available in a large 8oz size and an individual 4.3oz size that includes its own spoon for snacking, the arils can be found in the fresh cut fruit section of the produce department now through February. "POM POMS makes enjoying pomegranates easier than ever especially for time-starved consumers who are always on the go," said Laurie McCartney, CMO of POM Wonderful. "With the pop of a lid, POM POMS eliminates the need to understand how to open the fruit and offers a simple, fun way to enjoy all the benefits of Wonderful variety pomegranates." Suggested retail price for the snack size is $3.99, and the larger package retails for about $5.99.