Product and package
February 22, 2008
Ontario, Canada-based 1litre brand has a unique packaging concept: it’s a PET water bottle with a nested cup. The patented one-liter and half-liter design came out of research that revealed women preferred to drink water from a cup, rather than directly from a bottle. A year-long development process had company founders working with several suppliers to source and produce custom molds. The brand targets luxury consumers with distribution in hotels, restaurants, casinos, spas and resorts in 22 countries, including the United States, where distribution began in September. The concept is a reminder to consider how products and packaging might benefit from being more closely aligned.