Brand Packaging

REGIONAL> Body Armor

November 10, 2011

Body Armor fruit drinks and teas are an all-natural alternative to high calorie, high in sugar sports drinks.





Developed by Fuze Beverage creator Lance Collins, Body Armor fruit drinks and teas are an all-natural alternative to high calorie, high in sugar sports drinks. Custom-molded bottles are designed to feel good in the hand and are covered by a full shrink label that protects the integrity of the ingredients inside from light. Vibrant graphics tell the product story: the matte black body icon connotes strength, which comes from the lush, healthy ingredients behind it. Available in six flavors, including cherry citrus and pomegranate acai green tea.

 

Package design: Flood Creative

 

Launched: May 2011