Brand Packaging

REGIONAL> Hennessy Privilege NyX

November 11, 2011


The second offering in the brand’s Privilege Collection, the Hennessy Privilege NyX Collector bottle is recast in translucent platinum clad with metallic purple trim inspired by a starry night. Logos etched in luminescent ink adorn the label, collar and cork, and are visible only under black light. “The new Hennessy Privilege packaging is fresh adaptation of our iconic bottle and represents unique characteristics discovered within the bottle and inherent to those who enjoy Hennessy,” says the brand’s Jennifer Yu. The cognac will retail for about $50 in select US markets.

 

Launch: December 2011