Brand Packaging

Regional U.S.A > SmartWater

September 30, 2010


Glaceau’s famed SmartWater is now available in 1L glass bottles. The new format retains the same blue, lava-like blobs of water but in a different arrangement. The bottles can be found in select restaurants, hotels and lounges in the Atlanta, Los Angeles and Las Vegas markets. “Smartwater fans have been asking us to get their favorite water into local hot spots for awhile,” says Matt Kahn, senior vice president of marketing, “so we’re really excited about bringing it to a new level with the glass bottle.”

Launch
September 2010

Package design
Smartwater, www.glaceau.com; Kraftworks Ltd., kraftworksltd.com