Brand Packaging

Regional USA > Spring44

June 20, 2011


Named for the spring that founders Jeff Lindauer and Russ Wall used to drink from as children, Spring44 (9,044 feet in elevation in the Colorado Rockies) debuts its ultra- premium vodka, honey vodka and gin. The spirits use a virgin coconut husk carbon- filtration system and are 5x distilled using the spring’s artesian water and American-grown wheat, corn and rye. “We wanted a superior and distinctive American-made product that delivers great taste, an ultra-smooth finish and that is socially responsible,” says Russ Wall, chief marketing officer.

To highlight the individual varieties, each bottle features a single bold graphic: a snowflake for the vodka, a bee for the honey vodka and a juniper berry for the gin.

Launch
June 2011

Package design
Spring44, www.spring44.com