Brand Packaging

“Renewed” Commitment

January 22, 2008
Each time one of Memorex’s Renew brand of electronics products is purchased through the end of November, the company will make a donation to the Arbor Day Foundation.


Each time one of Memorex’s Renew brand of electronics products is purchased through the end of November, the company will make a donation to the Arbor Day Foundation. The new brand took a lifecycle approach to environmental product design and manufacturing and packaging processes, making choices to use partially recycled plastics, recycled cardboard and interior “egg carton” trays made from 100 percent recycled paper; restricting hazardous materials like mercury and lead; and including educational inserts for consumers. “Our design decisions combined with the replanting of trees-each of which may remove more than one ton of carbon dioxide from the atmosphere in its lifetime-help offset the carbon footprint of the products,” said Sergio Castillo of Imation Electronics [Memorex’s parent company].