Brand Packaging

Shoebox Takes to the Streets

April 1, 2011


A 32-foot shoebox is the face of a new marketing campaign by Keds. Designed to introduce the heritage footwear brand to a younger generation, the shoebox on wheels is on a cross-country tour of college campuses. With the tagline “How do you do?” emblazoned on its side, the mobile shoebox is on a mission to discover what motivates millennials. Once inside, visitors will find a gallery of limited-edition sneakers inspired by each tour city, touchscreens with maps of the trip and videos about local artists and charities. There’s also the ability for students to customize their own shoes, which they can then purchase. The tour wraps up at Boston University on May 7th.