Brand Packaging

SHORTAGE OF...GLASS?

April 23, 2008

UK shoppers in the wine aisle of Waitrose stores might have trouble picking out a bottle of rosé this month. The retailer was forced to introduce its 500mL bottles of Vin a Deux (“wine for two”) French rosé in green glass, which obscures the wine’s signature pink hue. Reports are that Waitrose’s supplier couldn’t provide enough clear bottles in the smaller format to support the launch. Glass bottles in non-standard shapes and sizes are becoming harder to obtain because of unusually strong global demand. Waitrose expects to have the Vin a Deux rosé in clear glass by May.