Brand Packaging

Source-reduced Nutraceuticals Packaging

May 2, 2008
AgroLabs’ Naturally line of nutritional supplements is encouraging consumers to think outside the box, utilizing shrink sleeve labels made from Earthfirst PLA (www.natureworksllc.com).

AgroLabs’ Naturally line of nutritional supplements is encouraging consumers to think outside the box, utilizing shrink sleeve labels made from Earthfirst PLA (www.natureworksllc.com). The brand was looking to source reduce its existing packaging, which consisted of a bottle inside a paperboard box, for its club store customers. The new package design eliminates unnecessary secondary packaging and represents the first commercial full body shrink sleeve labels in the nutraceutical product category made from PLA. Four shrink labels for Naturally Pomegranate, Naturally Noni, Naturally Thai Mongosteen and Naturally Cranberry, are converted and printed by Seal-It, a division of Printpack Inc. (www.printpack.com).