Brand Packaging

Switzerland > Andreas Caminada delicacies

August 31, 2009


Once upon a time, there were 19 Andreas Caminada delicacies packaged in colorful fairy tale-enhanced boxes… Developed by Andreas Caminada in collaboration with the department store chain Globus, the packages each carry a mythical story along with a picture to illustrate the tale. For example, Tomatenessenz (Tomato essence) features a story about a dragon that breathes tomato sauce instead of fire, with a dragon illustration on the front of the box. The text presented on the back of each package was written by local writers, while basic shapes like triangles, squares, lines and sometimes small circles, were used to create the pictures on the front of the packaging. (Package design: Remo Caminada, www.remocaminada.com)