Extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks.
EMERGING TECHNOLOGY- Updating the Menu for FoodService Packs
- Maturing Tactics Give Private Label a Cachet
No longer just the ‘cheap alternative,’ store brands are signaling quality. Marketers can gain an edge by supporting retailers’strategies.- Pringles: A Chip Off the Old Block Enhances Packaging to Drive Growth
Using existing packaging for a new product concept may lower your costs. But it can erode brand equity and confuse consumers.- Avoid Mistakes, Maximize Equity In Converting to a Shrink Label
Start with a design brief encompassing marketing and production, working backward from the end process. Then seek guidance from vendors.- It's No Longer Your Mom's Food Can
New shapes, labels and convenience features help bring canned foods into today’s world of market-driven packaging.- New wave of Closures Extends Flexible's Impact
Zippers and sliders are integrating into the total package design. The advancements have implications from bulk-size bags to retort pouches.- Weaving Character Development Into An Engaging Rand 'Story'
First understand the narrative you want playing in your shopper’s head at the shelf. Design and execution will become crystal clear.- 10 Tips For Maximizing Your Package Redesign Dollars
Investigate your options for packaging printing and production. You can achieve striking results while controlling your costs.
OUTSIDE THE BOX- Snappy' Plastic Cereal Carton draws inspiration from 'lego' blocks
INNOVATING FOR LIFESTYLE TRENDS- Just Being Kids: Packaging Ideas For The 'Busy Backlash'
MARKET DATA- Shelf Strategy Saves Time In Soup
- Special Visual Effects Portray Brand Identity
Lenticular and holographic images on packaging move beyond ‘eye candy’ for consumers to convey the brand’s special values.- Value-Added’ Emerges In Another Light In The Dairy Case
Plastic jugs protect milk’s taste, quality from oxidation.- Market-Driven Innovations
Backpack-friendly lunch kit adds choice for active lifestyles. Multiple decorative effects say‘forever’ on perfume packaging.- Following Up On Developing Trends
Structural design gives bottled water an edge
INDEX- Advertising Index