Brand Packaging

Table of Contents

May 1, 2005

May 2005


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BRAND PACKAGING

Made to Order

Cover Story
- Made To Order
We've entered what experts are calling the customization economy. Savvy marketers are empowering consumers to design their own products, packaging and, essentially, their own experiences with brands.
- 80-Proof Perfection, Impeccably Packaged
Bacardi employs sophisticated packaging to communicate the luxury identity of its new super-premium Corzo tequila.

EMERGING TECHNOLOGY
- On-the-Go Packaging For The “Go-Go” Generation
- Go Special—Dress Your Brand In Foil, Ink And Film

OUTSIDE THE BOX
- Easy-Open Solution For Today’s Blister Packs

MARKETING MISFIRES
- What’s The “Down” Side To Upside-Down Packaging
Robert McMath examines our apparent fascination with inverted bottles for squeezable products.

FUTURE PACKAGING
- Future Packaging—What’s Ahead?
Founding partners of Gerstman + Meyers, Richard Gerstman and Herb Meyers examine the role that packaging will play in branding, conveying product information and providing product enhancement in the future.

BRAND NEW
- Contemporary Packaging Reinvigorates A Resilient Brand
A redesign of Jays’ line of potato chips brings a fresh, contemporary look to a brand with decades of equity.

DVD PACKAGING
- DVD Wow!
DVD sales are big business,and with space at a premium, marketers are using innovative materials, specialeffect inks and unique structures to create packaging that stands out.

BEYOND THE BILLBOARD
- Shrink Sleeve Labels Differentiate On Shelf
Shrink sleeve labels, which can conform to virtually any container shape and offer 360 degrees of billboard space, are an effective means of delivering critical shelf pop.

MARKET DRIVEN
- Market-Driven Innovations

FOLLOWING UP
- Following Up on Developing Trends

EDITORIAL
- The Mainstreaming Of Design?

Advertiser Index
- Index