Table of Contents
July 1, 2005
Cover Story- Countering The Counterfeiters
You don’t have to make it impossible to steal your brand identity—just make it extremely complex and costly to try.
INNOVATING FOR LIFESTYLE TRENDS- A Troubling Mega Trend: Our ‘Transactional’ Lifestyle
One80 Design’s Ken Miller and Jim Warner suggest two
EMERGING TECHNOLOGY- A Competition Among Plastics - A Breakthrough In Oxygen-Scavenging Technology
OUTSIDE THE BOX- Premium Single-Serve Baby Formula - Patriotic Packaging
Whether it’s with seasonal graphics sporting the stars and stripes or with a “Made in America” message, marketers use patriotic packaging to instill a sense of pride in their brands. What are the ins and outs of wrapping your brand in the flag?- Marketing To The New Family
Ties between parents and children today are closer than ever, and there is a real opportunity for brands to look at cross-generational marketing and cater to people from ‘cradle to grave’. Will ‘family marketing’ become the next big thing?
MARKETING MISFIRES- Truth In Marketing
Package graphics should earn consumer trust, writes Robert McMath, not squander it.
BRAND NEW- A Bright Stroke In A Sea Of Blue
Kimberly-Clark's redesigned Kotex packaging stands out as a bright stroke in a sea of blue.
A FISH STORY- The One That Didn’t Get Away
With the right bait, fisherman Bob Costarella truly caught the “big one”. Except the big one wasn’t a fish, and the bait he used was packaging.
Target- RX: Clarity
Target improves its prescription system with an easier-to-use-and-read bottle.
INTERNATIONAL FARE- Three-In-One Dispenser Eliminates Clutter, Functional Book Dispenses, Stores Pills and more...
MARKET DRIVEN- Market-Driven Innovations
FOLLOWING UP- Following Up On Developing Trends
EDITORIAL- The Challenge Of Choice
Advertiser index- Index