Table of Contents

You don’t have to make it impossible to steal your brand identity—just make it extremely complex and costly to try.

One80 Design’s Ken Miller and Jim Warner suggest two

Whether it’s with seasonal graphics sporting the stars and stripes or with a “Made in America” message, marketers use patriotic packaging to instill a sense of pride in their brands. What are the ins and outs of wrapping your brand in the flag?

Ties between parents and children today are closer than ever, and there is a real opportunity for brands to look at cross-generational marketing and cater to people from ‘cradle to grave’. Will ‘family marketing’ become the next big thing?

Package graphics should earn consumer trust, writes Robert McMath, not squander it.

Kimberly-Clark's redesigned Kotex packaging stands out as a bright stroke in a sea of blue.

With the right bait, fisherman Bob Costarella truly caught the “big one”. Except the big one wasn’t a fish, and the bait he used was packaging.

Target improves its prescription system with an easier-to-use-and-read bottle.