Table of Contents
August 1, 2005
| August 2005
Cover Story - Emotional Branding: Does Your Packaging Have Heart? In the past, you sold the consumer a product. Today you must deliver an experience. How well does your packaging play at that level? EMERGING TECHNOLOGY - Non-Thermal Foods: The New Adventure OUTSIDE THE BOX - Unit-Dose Drugs Offer Pre-Measured Convenience MARKETING MISFIRES - Why Use Packaging To Encourage Mistaken Identity? - Competing Against Private Label: New Insights From Packaging Research The growth of private label store brands has been exponential—much of it driven by change in packaging strategy. Perception Research Services presents the results of a recent study conducted to find out how well national brands are facing this challenge. - There’s A Reason They Call It A Billboard BRAND NEW - A Contemporary Image For A Historic Brand Grolsch unveils a contemporary redesign that conveys its premium image while maintaining the heritage and history of the brand. - How Sweet It Is! We’re seeing good things coming from smaller confectionery packagers, who are making the design and impact of packaging their top priority. - Chocolate Packaging Redesign Creates Textured Feel GETTING IT RIGHT - Innovation Doesn’t Come Cheap— It’s All About Risk Vs. Reward - Packaging Positions Honeybaked As More Than ‘The Ham Store’ INTERNATIONAL FARE - Portable Fruit Snack Targets On-the-Go Kids, Avert Hair Care Emergencies With Gel Pods and more... MARKET DRIVEN - Coors Packages Kick Off Football Season, Dutch Boy Brand Is On A Roll and more... FOLLOWING UP - Following Up On Developing Trends EDITORIAL - The “Shape” Of Things To Come? Advertiser Index - Index |
