Table of Contents
October 1, 2005
Cover Story - Brand Rebirth: Transformation Through Package Redesign These days, brands seem to be shedding their skin at arapid clip. Package redesign is increasingly becoming a major driver in the stewardship, and sometimes in the transformation, of many great brands. - 5 Tips To Optimize Your Package Redesign INNOVATING FOR LIFESTYLE TRENDS - The Home Organization Struggle: How Package Structure Can Deliver Solutions - Chili Sales Heat Up Thanks To Consumer-Focused Packaging - MANAGING PACKAGING WORKFLOW: A SEMINAR IN PRINT FOR BRAND MARKETERS (part 4) - Catering To Consumer Values What do you really know about your customers: age, marital status, zip codes? A new breed of marketers are zeroing in on consumer values instead. EMERGING TECHNOLOGY - Marketing, Meet Technology OUTSIDE THE BOX - Packaging Demystifies The Martini MARKETING MISFIRES - Aging Eyes Require User-Friendly Copy BRAND NEW - Redesigned Wine Cooler Packaging Spurs Sales Redesigned wine cooler packaging breaks from the past with a modern new look and structure. - Kleenex Holiday Packaging Shines Holographic and Fresnel-lens technologies and an innovative oval shape make a bold statement. - Avon’s New Packaging Initiative With about 800 new products introduced each year, Avon turned to color and effects to entice consumers to connect with the brand. INTERNATIONAL FARE - Coffee Package Is Elegant And Distinctive, The Incredible (But Not Edible) Egg Package and more... MARKET DRIVEN - Blistex Is On The Ball, Welch’s Grapes: Fresher, Longer and more... FOLLOWING UP - Following Up On Developing Trends EDITORIAL - Function First Advertiser Index - Index |
