Cover Story- Brand Rebirth: Transformation Through Package Redesign
These days, brands seem to be shedding their skin at arapid clip. Package redesign is increasingly becoming a major driver in the stewardship, and sometimes in the transformation, of many great brands.- 5 Tips To Optimize Your Package Redesign
INNOVATING FOR LIFESTYLE TRENDS- The Home Organization Struggle: How Package Structure Can Deliver Solutions - Chili Sales Heat Up Thanks To Consumer-Focused Packaging - MANAGING PACKAGING WORKFLOW: A SEMINAR IN PRINT FOR BRAND MARKETERS (part 4) - Catering To Consumer Values
What do you really know about your customers: age, marital status, zip codes? A new breed of marketers are zeroing in on consumer values instead.
EMERGING TECHNOLOGY- Marketing, Meet Technology
OUTSIDE THE BOX- Packaging Demystifies The Martini
MARKETING MISFIRES- Aging Eyes Require User-Friendly Copy
BRAND NEW- Redesigned Wine Cooler Packaging Spurs Sales
Redesigned wine cooler packaging breaks from the past with a modern new look and structure.- Kleenex Holiday Packaging Shines
Holographic and Fresnel-lens technologies and an innovative oval shape make a bold statement.- Avon’s New Packaging Initiative
With about 800 new products introduced each year, Avon turned to color and effects to entice consumers to connect with the brand.
INTERNATIONAL FARE- Coffee Package Is Elegant And Distinctive, The Incredible (But Not Edible) Egg Package and more...
MARKET DRIVEN- Blistex Is On The Ball, Welch’s Grapes: Fresher, Longer and more...
FOLLOWING UP- Following Up On Developing Trends
EDITORIAL- Function First
Advertiser Index- Index