Table of Contents

The concept of Universal Design is here to stay; its effect on real-world package design is less certain.

Contributing editor Robert McMath explores the impact improper naming can have on a product’s introduction and offers tips for naming success.

A recent makeover of packaging for Kern’s nectar products delivers consistency across five different structures and resonates with the brand’s dual consumer bases.

If you really want to pave the way for innovation, you’ll have eradicate some of the classic roadblocks first.

More and more, pets are considered part of the family, and smart marketers are making the most of this trend with an array of products and packaging that recognizes Fido or Fluffy’s current elevated status in our society.

With its M5 series of aluminum bottles, Coca-Cola has harnessed the best of each discipline to collaborate on an innovative package that is as technically impressive as it is aesthetically innovative.

Wine labels must not only capture the unique personality of the winery, the wine and the brand but also catch the attention of shoppers in environments ranging from wine boutiques to club stores.

One80 Design’s Ken Miller and Jim Warner outline what packaging’s role will be in serving our aging consumer population.