Brand Packaging

Table of Contents

January 1, 2006

January-February 2006


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BRAND PACKAGING

UNIVERSAL DESIGN:
Does is Deliver?

COVER STORY
- Universal Design: Does It Deliver?
The concept of Universal Design is here to stay; its effect on real-world package design is less certain.

EMERGING TECHNOLOGY
- Is Intelligent Food Packaging Approaching?

OUTSIDE THE BOX
- Illuminated Package Lights Up Automotive Products

MARKETING MISFIRES:
- What’s In A Name?
Contributing editor Robert McMath explores the impact improper naming can have on a product’s introduction and offers tips for naming success.

BRAND NEW
- Beverage Packaging Redesign Wins On Many Fronts
A recent makeover of packaging for Kern’s nectar products delivers consistency across five different structures and resonates with the brand’s dual consumer bases.

GETTING IT RIGHT
- The Classic Roadblocks To Innovation
If you really want to pave the way for innovation, you’ll have eradicate some of the classic roadblocks first.

INTERNATIONAL FARE
- Clear Aseptic Pouch Wins With Kids

MARKET-DRIVEN
- Market-Driven Innovations

FOLLOWING UP
- Following Up On Developing Trends

DISNEY
- Seeing With New Eyes

PACKAGING FOR PETS
- The Latest In Creature Comforts
More and more, pets are considered part of the family, and smart marketers are making the most of this trend with an array of products and packaging that recognizes Fido or Fluffy’s current elevated status in our society.

MARKETING
- Coca Cola's M5
With its M5 series of aluminum bottles, Coca-Cola has harnessed the best of each discipline to collaborate on an innovative package that is as technically impressive as it is aesthetically innovative.

WINE LABELS
- Intoxicatingly Lovely Wine Labels Conquer Retail Noise
Wine labels must not only capture the unique personality of the winery, the wine and the brand but also catch the attention of shoppers in environments ranging from wine boutiques to club stores.

INNOVATING FOR LIFESTYLE TRENDS
- The Key To Innovation?
- Boomers And Beyond: Package Structure Gets A Grip On Aging
One80 Design’s Ken Miller and Jim Warner outline what packaging’s role will be in serving our aging consumer population.

EDITORIAL
- Power Your Brand Through Packaging

ADVERTISER INDEX
- Index