Brand Packaging

Table of Contents

May 1, 2006

June 2006


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BRAND PACKAGING

Brand Innovators

Brand Innovators ’06
- Welcome!
You helped us identify brand packaging’s rising stars, and now we’re bringing you their stories. Our first annual special issue celebrates 10 influential brand marketers who demonstrate a professional commitment to pushing packaging forward in the brand marketing mix.
- Jay Gouliard, General Mills: Leading Packaging To New Heights
Winning the battle for the brand
- Chris Hacker, Johnson & Johnson: Sustainability Works
Think green as in nature, green as in sales
- Claudia Kotchka, Procter & Gamble: The Great Connector
Bridging the gap between business and design
- Richard Reed, Innocent Drinks (UK): Pure And Simple
Transparency in all things spells success for UK drink brand
- Eric Ryan & Adam Lowry, Method: Creative Disruption
Daring design breaks open categories and builds a
- Peter Van Stolk, Jones Soda: Jones’n
Putting brand success in consumers’ hands
- Donna Sturgess, GlaxoSmithKline: Express Yourself
Connect with your consumer, communicate your essence
- Helmut Traitler, Nestlé: Multitasking Multinational
Impacting global packaging one category at a time
- James White, Safeway: Design First
Retailer brings CPG-style management to its own brands
- Hana Zalzal, Cargo Cosmetics: Whole New Mind
Holistic thinking builds the foundation for a brand

MARKETING MISFIRES
- Don’t Stretch Your Brand Too Far — It Could Snap
Brand marketers have long sought to maximize space on retailers' shelves by extending their brands, but what happens when you reach too far?

EMERGING TECHNOLOGY
- The Science Of Small

OUTSIDE THE BOX
- Viewing Package As Product

BRAND NEW
- Sprite Restage Makes A "Sublymonal" Play

MARKET DRIVEN
- A Spritz Of Vodka, Round Of Bullets, Anyone? and more...

INTERNATIONAL FARE
- France - An Ethical Approach To Beauty, Ireland - Medicinal Bottle Communicates Wellness Proposition and more...

FOLLOWING UP
- Following Up On Developing Trends

EDITORIAL
- Stand Up And Be Counted

Advertiser Index
- Index