Table of Contents
July 1, 2006
COVER STORY- Architecting Brands To Soar Above Private Label
A diligent focus on strategy can help national brands compete against increasingly sophisticated store brands.- Battle Of The Me-too Brands
Retailers are beginning to place more emphasis on branding their private label lines, but the look-alike packaging phenomenon continues to thrive; it’s even happening brand to brand. We look at three recent trade dress lawsuits, and ask you to be the judge.
Brand Innovators ’06- Winning At Retail—And Against Retail
Learn about four shelf strategies that can help fend off encroaching store brands.- Hooked On Retail
A popular supplemental education brand explores its potential with an aggressive,but balanced, new retail strategy.- Retailers “Go Long” With Brand Strategy
MARKETING MISFIRES- Missing It By That Much
Contributing editor Robert McMath examines the pros and cons of so-called “convenience”-oriented resealable packaging.
OUTSIDE THE BOX- Anti-Spill Package Delivers Value
BRAND NEW- Smartwater Raises Its Packaging IQ
Glaceáu’s smartwater celebrates expanded distribution with a clean, sophisticated packaging refresh.- Consumers Not Boxed In By Wine Packaging
With more premium offerings entering the box format,Americans are beginning to think outside the bottle.- Party Of One?
MARKET DRIVEN- Fit For The Fridge, Oval-Joyed and more...
INTERNATIONAL FARE- Trading Up For Ice Cubes, Throwing A Curve To Other Juice Brands and more...
FOLLOWING UP- On Developing Trends
GETTING IT RIGHT- The Power Of Packaging: Underleveraged And Misunderstood
EDITORIAL- Left Brain, Take Five
Advertiser Index- Index