Brand Packaging

Table of Contents

September 1, 2006

September 2006


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BRAND PACKAGING

GET SMART
Don't Let Intelligent Packaging
Leave You Behind

Cover story
- Get Smart
Intelligent packaging technologies are quickly commercializing. But if you don’t “get smart” on how they can benefit your brand in a hurry, you risk getting left behind.
- The Dark Side of Smart Packaging?

BRAND NEW
- Oh Baby! Look At Gerber Now
All three Gerber baby food lines—from infant to toddler—get a makeover
- Modern Thymes
A bath and body launch and a corporate-brand restaging are putting a new bloom on Minneapolis-based Thymes’ fragrance products.
- An Oral Fix In A Tin
Oral Fixation’s founders have a simple philosophy for their gourmet mint company: take everyday
- Convenience Packaging Sweeps Household Cleaning Sector
Household cleaners are delving deeper into areas of portability and convenience. Our look into the sector goes from the United States and Canada to Belgium and Denmark.
- Consumer-Driven Innovation Helps Conquer The Club Store
Consumers were key in

OUTSIDE THE BOX
- Water Bottle Doubles As A Solar Energy Converter

MARKETING MISFIRES
- Down To The Last Drop?
Contributing editor Robert McMath says there is a need for a second generation of plastic squeeze bottles, which, he says, consumers fight with to get their money’s worth.
- The Ice Men Cometh
Two brands of “premium” spring water ice cubes are combining convenience and purity claims to appeal to the discerning consumer.

MARKET DRIVEN
- Rehab: Gel In A Syringe, Folgers Goes Gourmet and more...

INTERNATIONAL FARE
- Premium Juice Is Unbreakable, Double The Billboard, Inside And Out and more...

FOLLOWING UP
- Following Up On Developing Trends

EDITORIAL
- Do You “Get It”

Advertiser index
- Index