Table of Contents
May 1, 2007
BRAND INNOVATORS- 2007 Brand Innovators
You helped us identify brand packaging.s rising stars, and now we.re bringing you their stories. Our second annual special issue celebrates influential brand marketers who demonstrate a professional commitment to pushing packaging forward in the brand marketing mix.- A Breakout Success
Shunning a me-too strategy, Publix has made its brand its own.- The Perfect Brew
Making a solid brand even more powerful.- The Great Expansion
Packaging unlocks a growth opportunity.- High-Style Meets High-Tech
Breakthrough packaging technology delivers aesthetics.- Scaling The Heights
Brand strategy changes the way people drink water.- Less Is More
Making sustainable packaging top of mind.- Finding Balance In Brand
Getting back to the earth with simple, honest packaging.- Distinctively Different
Harnessing the power of iconic design.
BRAND NEW- Extending Convenience With A Premium Look
The iCare brand rolls out a new look and a host of new products for cosmetics, childcare and eyewear care for on-the-go consumers.
CORPORATE STRATEGY- Extreme Makeover: Safeway Builds Consumer Brands
Safeway.s extreme makeover. Before: more than 70 store brands with competing visions and minimal shelf impact. After: a successful team of 10 mega-brands.
GETTING IT RIGHT- Effective Research For Structural Packaging Innovation
Taking a good look at the myths and realities of consumer research.
MARKET DRIVEN- Chocolate Now, And Later; Savings For Suave...
We.ve hand-picked some of the most innovative packages now on-shelf, including a sleeker look for Suave; a portable solution for fine chocolate; a healthy breakthrough for kids; and a salute to soccer moms.
INTERNATIONAL FARE- .Gum Ball. Boosts Consumption; Delightful Doggie Dining...
This month.s offering includes an eco-friendly face for personal care products, a delightful solution for doggie dining, and a softer approach to the typical paint can.
FOLLOWING UP- On Developing Trends
Editorial- How Are We Doing?
Advertiser Index- Index