Table of Contents

A cluttered store isn’t the optimal setting to market your brand at retail. That’s why, as the industry looks at the in-store environment with renewed vigor, there’s much to support the idea that simplicity should be your priority.

Our society is increasingly interactive. Some of the world’s hottest selling consumer products are interactive. So why shouldn’t your brand’s packaging be?

Marketers who could differentiate their brands with a stick pack barely notice the format because they believe it’s become ubiquitous. Here’s a fresh look.

Advice on how consumer packaged goods marketers can communicate their brand

In the sea of “disruptive” strategies, there is hope for the quiet leader. A former brand marketer sounds off on the type-A driven world of brand management.

A quick look at some of the more stunning recent new products rendered in glass.

The Heritage toy brand was suffering from perception problems. But a new brand mark and packaging system have fixed that, more accurately reflecting the brand’s values.

A packaging redesign marks the 136-year-old Mountain Valley Spring’s entry into restaurants and high-end grocery stores.

Eye-catching new bottles have increased a popular sunblock’s market share.