Table of Contents
July 1, 2007
Cover story- Losing Out In The Chaos At Retail?
A cluttered store isn’t the optimal setting to market your brand at retail. That’s why, as the industry looks at the in-store environment with renewed vigor, there’s much to support the idea that simplicity should be your priority.- Coming Soon To A Retail Theater Near You
Our society is increasingly interactive. Some of the world’s hottest selling consumer products are interactive. So why shouldn’t your brand’s packaging be?
EDITORIAL- A Little (Loyalty) Goes A Long Way
EMERGING TECHNOLOGY- A New Look At The Stick Pack
Marketers who could differentiate their brands with a stick pack barely notice the format because they believe it’s become ubiquitous. Here’s a fresh look.
GETTING IT RIGHT- Accentuate The Positives
Advice on how consumer packaged goods marketers can communicate their brand- Shh…and You Just Might Be Heard
In the sea of “disruptive” strategies, there is hope for the quiet leader. A former brand marketer sounds off on the type-A driven world of brand management.
MATERIAL UPDATE:Glass- Stand-Out Sauce; Bubbly, To-Go...
A quick look at some of the more stunning recent new products rendered in glass.
BRAND NEW- Brand Redesign Elevates Perception, Delivers Results
The Heritage toy brand was suffering from perception problems. But a new brand mark and packaging system have fixed that, more accurately reflecting the brand’s values.- A Watershed Moment For Mountain Valley Spring Company
A packaging redesign marks the 136-year-old Mountain Valley Spring’s entry into restaurants and high-end grocery stores.- Building A Better Bullfrog
Eye-catching new bottles have increased a popular sunblock’s market share.
MARKET-DRIVEN INNOVATIONS- Heineken Slims Down; Ice Cream. Clearly. ...
INTERNATIONAL FARE- Cultural Design; For Those About To Rock...
FOLLOWING UP- You Are What You Eat (and Drink)
Advertiser Index- Index