Brand Packaging

Table of Contents

July 1, 2007
Cover story
- Losing Out In The Chaos At Retail?
A cluttered store isn’t the optimal setting to market your brand at retail. That’s why, as the industry looks at the in-store environment with renewed vigor, there’s much to support the idea that simplicity should be your priority.
- Coming Soon To A Retail Theater Near You
Our society is increasingly interactive. Some of the world’s hottest selling consumer products are interactive. So why shouldn’t your brand’s packaging be?

EDITORIAL
- A Little (Loyalty) Goes A Long Way

EMERGING TECHNOLOGY
- A New Look At The Stick Pack
Marketers who could differentiate their brands with a stick pack barely notice the format because they believe it’s become ubiquitous. Here’s a fresh look.

GETTING IT RIGHT
- Accentuate The Positives
Advice on how consumer packaged goods marketers can communicate their brand
- Shh…and You Just Might Be Heard
In the sea of “disruptive” strategies, there is hope for the quiet leader. A former brand marketer sounds off on the type-A driven world of brand management.

MATERIAL UPDATE:Glass
- Stand-Out Sauce; Bubbly, To-Go...
A quick look at some of the more stunning recent new products rendered in glass.

BRAND NEW
- Brand Redesign Elevates Perception, Delivers Results
The Heritage toy brand was suffering from perception problems. But a new brand mark and packaging system have fixed that, more accurately reflecting the brand’s values.
- A Watershed Moment For Mountain Valley Spring Company
A packaging redesign marks the 136-year-old Mountain Valley Spring’s entry into restaurants and high-end grocery stores.
- Building A Better Bullfrog
Eye-catching new bottles have increased a popular sunblock’s market share.

MARKET-DRIVEN INNOVATIONS
- Heineken Slims Down; Ice Cream. Clearly. ...

INTERNATIONAL FARE
- Cultural Design; For Those About To Rock...

FOLLOWING UP
- You Are What You Eat (and Drink)

Advertiser Index
- Index