Brand Packaging

Table of Contents

August 1, 2007
Cover Story
- Don't Just Design Packaging. Stage An In-Use Experience Instead!
Changes in consumer culture are increasing expectations for “experiences” at the second moment of truth. Does your brand deliver?

EDITORIAL
- Save It For A Rainy Month?

NEXT + NOW
- Iconic Packaging, Made Better; Larger Than Life...
This new feature highlights trends, business intelligence and newsy items in bite-size portions. Yummy.

Catch The Next Wave
- Leveraging Consumer Trends To Maximize Brand Opportunities
“Trend” is a buzzword that has permeated the collective branding and marketing lexicon. Interbrand’s Sonali Sharma unravels the mystique and offers marketers advice on how to survive and flourish in the ever-changing consumer landscape.

MATERIALS UPDATE: METAL
- Are We Done Screaming Yet?; Happy (Silver) Anniversary...
What’s hot in metal packaging? A quick look at some of the more impressive new products packaged in metal.
- Extending Brands And Causes
An initiative by Perrier Jouët champagne leverages packaging partnerships to deepen consumer relationships—and raise money for charity.
- Save A Dollar Or Save The World?
Guest columnist and laga brand consultant Brian Erdman shares his thoughts as we find ourselves on the cusp of embarking on the next big step in Goodwill.

BRAND NEW
- Beauty Care Mainstay Refreshes Its Look
Evian Brumisateur will hit the shelves with a new look this holiday season; the initiative includes sophisticated new packaging sure to be a hit among the fashion-forward.
- Talking Jazz Box Set Swings
Limited-edition packaging positions this CD set as a must-have for jazz aficionados.

MARKET-DRIVEN INNOVATIONS
- Shaking Diets Up; Custom Designs For Indiana Winery...
A look at new packaging from the personal care, wine and beverage sectors, including the latest from Pepsi and Aveda.

INTERNATIONAL FARE
- Great Coffee At Your Fingertips; Luxurious, Exclusive Skincare Products...
We've rounded up the most innovative new packaging the United Kingdom has to offer.

FOLLOWING UP
- A Holistic Approach To Sustainability

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