Brand Packaging

Table of Contents

October 1, 2007
Cover Story
- Supply-Side Branding: A Make or Break Strategy
Recent recalls have put the spotlight on the global supply chain for all concerned: retailers, brand owners, consumers and, of course, suppliers. Is there a weak link in your own global packaging supply chain?

EDITORIAL
- Trust Is Why People Listen

NEXT+NOW
- Product and Package; Beach Glass...
The lighter side of brand packaging, recycled beach glass, and opportunities in the bottled water backlash...we offer a snapshot of what's happening now, and next.

INSIGHTS FOR INNOVATION
- Case Study: The Trigger Sprayer
Direct consumer research you won't find anywhere else! This new column looks at structural packaging issues, with directional insights to help focus your package development activities. Up this month? The cleaning sector's trigger spray.

BRAND NEW
- Brand's New Look Tells Sustainability Story
SunChips' updated design includes an eco-label across the brand's entire line of snacks. It's all part of brand owner PepsiCo's sustainability efforts, dubbed "Performance with Purpose".

GETTING IT RIGHT
- Success Can Happen "Inside" the Box
If your designer can adhere to, yet remain creative within, the constraints of your business model, the end result can be an innovative—and manufacturable—package.
- Geography Is a Flavor
Starbuck's and other beverage marketers are using packaging not only to make a sale but to help consumers discover what they like.

CATEGORY ANALYSIS
- Cosmetics
Portability, functionality and aesthetics are key in the fiercely competitive world of cosmetics packaging. We've rounded up five innovative efforts we think deliver on all fronts.
- So You (Think You) Want a New Design Firm...
John Gleason, former associate director of business partnerships for P&G's global design arm, offers three points for consideration before you walk away from your existing design firm.

MATERIAL UPDATE
- Like a Dream; Blend Your Own Beverage...
A look at some of the more interesting closures and the brands that have chosen them.

MARKET-DRIVEN INNOVATIONS
- Nice Trick With Your Treat; "Renewed" Commitment...
Some of the most effective new packages from the consumer electronics, beverage, household and personal care sectors.

INTERNATIONAL FARE
- Delivering In Demanding Conditions; How Green Is That Thumb?...
We've rounded up the newest package designs from Sweden, South Africa, Argentina and Peru.

FOLLOWING UP
- On Developing Trends

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