Brand Packaging

Table of Contents

January 1, 2008
Cover story
- Finding Perspective
Through the Lens of Macro Trends

Brand Profile
- Repackaging Old Navy
A comprehensive makeover brings packaging to the forefront

Consumer Insights
- PACKAGING AND THE ENVIRONMENT:The Shoppers'Perspective
The shoppers' perspective

Sustainability
- THE NEW REVOLUTION - A New Revolution In Packaging
Sustainability is marking a second “age of industry”

CATEGORY ANALYSIS
- Household Cleaners

EDITORIAL
- Do You Know Me?

DEPARTMENTS
NEXT+NOW
- Get Your (Lit) Fix; Visual For The Hearing Impaired...

GETTING IT RIGHT
- How Trends Can Fuel Package Design

BRAND NEW: LEGENDARY PERFORMANCE
- Reaches a New Audience
Legendary performance reaches a new audience

PACKAGING THAT SELLS
- Escada Fragrance Bubbles Over; Maple Syrup Bear Gets A Knit Cap...
- Global

FOLLOWING UP
- Packaging Makes Environmental Benefits Clear

Advertiser Index
- Index