Brand Packaging

Table of Contents

March 1, 2008
Cover story
- Brands To Watch
Five visionary upstarts take flight with bold packaging

EDITORIAL
- Look Ahead, But Look Around, Too

BRAND STRATEGY
- Is Your Brand the Real Deal?
Authenticity emerges as a new marketing imperative

BRAND PROTECTION
- Safeguarding Trade Dress Requires More Than ‘Lawyering Up'

CATEGORY ANALYSIS - ORGANIC AND NATURAL FOODS
- ‘Healthy' Packaging Means Healthy Sales
Healthy packaging means healthy sales

DEPARTMENTS
NEXT+NOW
- UK Rethinks Milk; A Box That Hangs Around...

GETTING IT RIGHT
- Vitality of the Pack
A new framework to maximize the many ‘faces' of packaging

BRAND NEW
- Consumer Experience
Lighting the way to a new consumer experience

MATERIALS UPDATE - FLEXIBLE PACKAGING
- Scrumptious Sauces in 60 Seconds; Tea for One...

PACKAGING THAT SELLS
- Gatorade Celebrates Giants Online; A More Mature Brand of Rum...

PACKAGING THAT SELLS - GLOBAL
- Have A Coke, And A Smile; Spaghetti Hoops As Haute Cuisine?...

FOLLOWING UP
- The Future Is Mobile

Advertiser Index
- Index