Table of Contents
March 1, 2008
Cover story- Brands To Watch
Five visionary upstarts take flight with bold packaging
EDITORIAL- Look Ahead, But Look Around, Too
BRAND STRATEGY- Is Your Brand the Real Deal?
Authenticity emerges as a new marketing imperative
BRAND PROTECTION- Safeguarding Trade Dress Requires More Than ‘Lawyering Up'
CATEGORY ANALYSIS - ORGANIC AND NATURAL FOODS- ‘Healthy' Packaging Means Healthy Sales
Healthy packaging means healthy sales
NEXT+NOW- UK Rethinks Milk; A Box That Hangs Around...
GETTING IT RIGHT- Vitality of the Pack
A new framework to maximize the many ‘faces' of packaging
BRAND NEW- Consumer Experience
Lighting the way to a new consumer experience
MATERIALS UPDATE - FLEXIBLE PACKAGING- Scrumptious Sauces in 60 Seconds; Tea for One...
PACKAGING THAT SELLS- Gatorade Celebrates Giants Online; A More Mature Brand of Rum...
PACKAGING THAT SELLS - GLOBAL- Have A Coke, And A Smile; Spaghetti Hoops As Haute Cuisine?...
FOLLOWING UP- The Future Is Mobile
Advertiser Index- Index