Table of Contents

Comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.

Case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers.

Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand.

Here’s an idea for rethinking product development and marketing. It improves the relationship between marketers and consumers.

Start with a clear goal—from keeping a brand current to extending its ‘touchpoints’—and make the label a pivotal marketing tool.

A spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.

A set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.

‘Disruption’ stands out from the crowd in France. Japanese love attention to detail.

Aseptic carton brings ‘grab-and-go’ convenience to wine. Aerosol deodorant’s targeted delivery enables ‘point-and-shoot’ operation.

Political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president.