Brand Packaging

Table of Contents

August 1, 2004

August 2004


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BRAND PACKAGING

Ca$hing in on the VENDING renaissance

COVER STORY
- The Vending Machine is Back…
Comfort, convenience and ease are three yardsticks for measuring whether your brand can succeed in this re-emerging channel.
- Convenience, Appetite Appeal color the meat case
Case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers.
- Will the Real Store Brand Please Stand Up?
Private label elevates its image through trade names and package designs that create the impression of a pseudo national brand.
- Discovering ‘Natural’ Design
Here’s an idea for rethinking product development and marketing. It improves the relationship between marketers and consumers.

EMERGING TECHNOLOGY
- Retortable Carton: A New ‘Face’

THREE THIEVES
- Shoot Holes in tradition to Give Consumers a ‘Steal’

LABELING
- Labeling Ideas That Say, ‘Look at Me!’
Start with a clear goal—from keeping a brand current to extending its ‘touchpoints’—and make the label a pivotal marketing tool.
- Refresh Your Brand With Contoured Packaging

MARKETING MISFIRE
- Size Matters on the Store Shelf
A spray bottle for barbecue sauce offered ease of use. But it was too tall for the retail shelf, refrigerator door and home pantry.

OUTSIDEE THE BOX
- Clever Cup-and-Sleeve Packaging

PACKAGING
- Optimizing Your Flexo Printing for Striking Package Graphics
A set of tools is available to measure and control print quality. Insist that your printer use these devices and methods.

INTERNATIONAL FARE
- What packaging approaches work around the world?
‘Disruption’ stands out from the crowd in France. Japanese love attention to detail.

MARKET DATA
- Market-Driven Innovations
Aseptic carton brings ‘grab-and-go’ convenience to wine. Aerosol deodorant’s targeted delivery enables ‘point-and-shoot’ operation.
- Sweet Tooth Craves Interactive Candy

FOLLOWING UP
- Campaign Cuisine, Irreverently
Political satire on creative, short-run labels transforms cans of beans into impulse buys by poking fun at the race for president.
- Bottle Closure Influences Beverage Purchase Decision

EDITORIAL
- ‘Blue-Collar’ Beer Brands Make a Comeback

ADVERTISER INDEX
- Index