Table of Contents

September 1, 2004

September 2004

Click on the Cover for Virtual Magazine

BRAND PACKAGING

Home Sweet Packaging

INNOVATING FOR LIFESTYLE TRENDS

- Single, But not alone: Packaging for the Big little household

HOME

- Stylish Packaging acts as HOME décor

MARKET DATA

- Adults add Shot in arm to snack bars

EMERGING TECHNOLOGY

- Stand up And cheer for Flexible pouches

VIETTI

- Turning ‘chopped liver’ into spicy stew

SPECIAL FX

- ‘See me, Smell me, Touch me’: Special Effects add multi-sensory allure

MARKETING MISFIRES

- Labels Spin ‘low-carb’ Confusion

PET

- Pet foods aim to keep ‘FIDO’ fit

OUTSIDE THE BOX

- Dual-chamber bottle pours memorable hot chocolate drink

LOGOS

- A Strong logo = an identifiable brand

LINERBOARD

- Selecting the right linerboard for Eye-catching p-o-p displays

DRIVEN

- Market-Driven innovations

EDITORIAL

- Something’s Brewing

ADVERTISER INDEX