Table of Contents

At the item level, these ‘smart’tags will offer product security, merchandising benefits and brand-building opportunities.

Aluminum bottles keep beer colder; PET container for organic juice achieves high clarity; hot-fill PET bottle sheds its panels.

“Rapid Innovation” approach brings together all stakeholders at the start of package design to create consumer-validated solutions.

Kleenex’s second attempt at “anti-viral” tissues makes better use of packaging to communicate its message.

Eschewing the sole cues of glamour and style, today’s cosmetics packaging exhibits individualism, aspiration and attitude.

Characters on packaging help to personalize products.But make sure the facial expressions support your brand image and promise.

Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your private-label strategy.

Working with a vendor can be a long and arduous process. Here’s one approach that allows design and testing in your own backyard.

The rise of upscale products across many sales channels can create design confusion. Here are four principles to avoid this mix-up.