Brand Packaging

Table of Contents

February 1, 2005

February 2005


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BRAND PACKAGING

"A Marriage of Convenience"

CONVENIENCE
- A Marriage of Convenience
Consumer demand for all things convenient has resulted in a boom of packaging designed to simplify busy lives.
- Courting Convenience

INNOVATING FOR LIFESTYLE TRENDS
- Package Innovation To Go: Fueling our Zero-to-60 Lifestyle
One80 Design’s Jim Warner and Ken Miller present two innovative approaches to the “dashboard dining” trend.

EMERGING TECHNOLOGY
- What’s Fresh in Fresh-Cut Produce Packaging?

MARKETING MISFIRES
- Innovation is Great — When it Works
Robert McMath reviews the shortcomings of a resealable pack of mixed salad greens.

PACKAGING
- “WITH IT” PACKAGING
“Small” heads toward the big-time with packaging designed for the shrinking size of American households.

Meal kits
- Today’s Meal Kits Give Ready-Made Meals a New Twist
Meal kits hit a sweet spot with consumers who want to cook less but still make each meal their

CONTRADICTORY
- DESIGNING FOR THE CONTRADICTORY CONSUMER
Today’s “multi-modal”, eclectic consumer presents a challenge to brand owners and package designers alike.

RETORT
- The Rise of the Retort Package
Flexible packaging is transforming a range of food categories as Americans increasingly discover the merits of the retort tray, carton and pouch.

OUTSIDE THE BOX
- Premium Orange Juice Pitcher

DRIVEN
- Market-Driven Innovations
“Giftable” chocolates, an automatic shower cleaner and more.

INTERNATIONAL FARE
- Global market and packaging research
”Perfect” packaging from Japan’s beauty aid market, point and shoot deodorant dispenser from the UK.

FOLLOWING UP
- Following Up On Developing Trends
More on the multipack trend with new packaging from the Colorado Wine Industry Development Board

EDITORIAL
- Food Packaging Makes the Case for Wellness

Advertiser Index
- Index