Brand Packaging

TBD > PepsiCo Plant-Based Bottle

March 25, 2011


First Coca-Cola produced a PET bottle using 30 percent plant-based materials, and now PepsiCo introduces the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources. The 100 percent recyclable bottle is made from bio-based raw materials, which include switch grass, pine bark and corn husks; the company eventually hopes to use orange peels, potato peels and oat hulls as well. “The new bottle looks, feels and protects the drink inside exactly the same as [our] current bottles,” said Rocco Papalia, PepsiCo’s senior vice president of advanced research. The company will pilot production of the new bottle in 2012, and, upon successful completion, will then move to full scale commercialization. PepsiCo has not yet determined which markets or brands will be involved in the pilot test or roll-out.

Launch
2012

Package design
PepsiCo's Advanced Research Group, www.pepsico.com