Brand Packaging

Texas > Roxor Artisan Gin

July 6, 2011
Inspired by world-famous skylines, New Artisan Spirits introduces its latest gin.



New Artisan Spirits introduces its latest gin, Roxor Artisan Gin. Inspired by world-famous skylines, the 750ml bottle is designed to look like it could fit into any cityscape. Roxor-the name is read the same way in either direction-was formulated by James Beard-award-winning chef Robert Del Grande and features 12 botanicals, including citrus, coriander and juniper. The company will also introduce a taller and wider 1.75L version in the middle of this month, followed by the product’s national launch in January.

Launch
May 2011

Bottle design
Don Short, New Artisan Spirits, www.newartisanspirits.com

Bottle sourced by
Tricor Braun, www.tricorbraun.com