Brand Packaging

The Netherlands > Ah Albert Heijn

August 12, 2008

Dutch private label brand Ah Albert Heijn hopes to address the issue of packaging ready-to-eat salads with both hot and cold elements. Marketed under the name Lauwwarme Maaltijdsalades (Lukewarm Salad Meals), single-serving salads for the office or picnic are packaged in segmented PET containers with a removable inner tray. The tray contains ingredients that are to be heated in the microwave or oven and then combined with the cold salad in the main bowl. Dressing is in a separate flexible pouch.