Brand Packaging

The Netherlands > Fruit Lab juices and smoothies

March 13, 2009
The Fruit Lab markets juices and smoothies to those with a passion for fruit, with the products packaged in a 250mL PET bottle that mimics the shape of a laboratory flask.



The Fruit Lab markets juices and smoothies for those with a passion for fruit. The brand searches the world for the tastiest fruit there is, and formulates its products based on characteristics like “mouthfeel” and flavor richness. The juices and smoothies are packaged in a 250mL PET bottle that mimics the shape of a laboratory flask. A shrink sleeve label delivers high impact graphics that feature lush photography of fruit, paired with the simple, instantly recognizable brand mark. Available in eight flavors, including Valencia Orange, Hayward Kiwi and Alphonso Mango.