Brand Packaging

The Netherlands > Grolsch

July 1, 2008
Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. 




Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. Introduced first in The Netherlands, the green bottle replaces the familiar brown swing-top bottle. In addition to the change in color, the new bottle also appears slimmer, as it is slightly taller and narrower than the current design. The slimmer profile also means ergonomic improvements; the new bottle is easier to grip and hold. The redesigned bottle, which retains the swing-top closure for which Grolsch has become known, still makes the familiar “popping” sound when opened. (Package design: Flex Innovation Lab, www.flex.nl)

Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. Introduced first in The Netherlands, the green bottle replaces the familiar brown swing-top bottle. In addition to the change in color, the new bottle also appears slimmer, as it is slightly taller and narrower than the current design. The slimmer profile also means ergonomic improvements; the new bottle is easier to grip and hold. The redesigned bottle, which retains the swing-top closure for which Grolsch has become known, still makes the familiar “popping” sound when opened. (Package design: Flex Innovation Lab, www.flex.nl)