Grolsch Premium Pilsner is now available in a “Coolpack” designed to keep beer cold twice as long as standard multipack beer packaging. The Coolpack, manufactured by Rexam Beverage Can Europe (
www.rexam.com), holds four 33cL cans of premium beer. Each can is surrounded by an expanded foam sleeve, which provides insulation for optimum performance. The four insulated cans are retailed in a paperboard carrier with graphics that subtly call attention to the new feature.
