Brand Packaging

The World's First Pop-Up Mall

February 25, 2011


Independent cafés, galleries and designers are getting a new home in London’s East End thanks to brand consultant Roger Wade’s Boxpark-the world’s first pop-up mall. The two-level retail center, which opens in August, will consist of 60 recycled shipping containers individually designed by each “tenant.” Committed to nurturing smaller brands, Boxpark’s spaces are by invitation only and are offered at affordable rates. (Concept: Roger Wade, www.boxpark.co.uk)