Brand Packaging

UK > Benjoy

November 11, 2010
Inspired by her fussy and messy son, Michelle Daniells created Benjoy-a line of nutritious children’s snacks that are served in an anti-spill “Munchcup.” 



Inspired by her fussy and messy son, Michelle Daniells created Benjoy-a line of nutritious children’s snacks that are served in an anti-spill “Munchcup.” The container consists of an outer peelable seal that is removed to reveal a unique polyester lid with four slits. The openings allow little fingers to reach in, but bounce back in place after use. The Munchcups are color-coded and feature the brand’s mascot, an owl, on the outer packaging. Varieties include: multigrain bites, grape slices, strawberry slices, vegetable mini crips and multigrain munchers.

Launch
October 20, 2010

Package design
TPG Packaging Consultants, www.tpgint.com; Chadwicks of Bury, www.chadwicks-lids.com; Kapak Foods in St Helens, www.kapak.co.uk