Brand Packaging

UK > Boots

September 11, 2008


UK retailer Boots has launched a co-branded line of baby care products with Disney. Housed in a triangular-shaped 300mL HDPE bottle with rounded corners, each product has a debossed Disney Baby logo and a unique Disney character featured on the front panel along with the copy “Tested and approved by Boots baby experts”. The Boots Disney Baby range includes Baby Lotion, Moisturizing Baby Bath and Top-to-Toe Baby Wash, retailing for £2.59 (about $5.12).