Brand Packaging

UK > Innocent Veg Pots

June 4, 2009


Innocent started making smoothies nine years ago to make it easier for people to get more fruit into their lives. Realizing that people need veggies, too, the brand has devised innocent Veg Pots, delicious meals packed with three servings of vegetables. The convenient dishes, which can be microwaved and eaten from the container, are available in five recipes: Moroccan squash, Thai coconut curry, Tuscan bean stew, pea and broccoli rice, and the recently introduced Indian daal curry. Paperboard labels surround the 400g “pot” and feature the playful Innocent logo and the copy “1 pot=3 portions of veg”.