Brand Packaging

UK > JUGIT

August 12, 2008

As consumer brands and retailers continue their quest for sustainable packaging, it seems that milk is front and center. Developed by Dairy Crest in conjunction with UK retailer Sainsbury’s, JUGIT is a pouch-based packaging solution that uses significantly less packaging material than conventional plastic milk containers. The pouch is used along with an easy-to-pour, reusable plastic jug. After the pouch is dropped into the jug and the main body of the lid closed-trapping the top of the bag using secure clips-a spike attachment on the inside of the lid punctures the pouch. A recloseable spout then flips open for pouring. (Injection-molded jug: RPC Group, www.rpc-marketrasen.co.uk)