Brand Packaging

UK > Mr. Kipling cake bites

November 10, 2008
It's a piece of cake

It's a piece of cake

Premier foods launched its Mr Kipling cake bites-bite-sized individually wrapped sponge cakes-in a consumer-friendly flip-top paperboard package. Each six-color, litho printed, cake-shaped package contains 15 cake bites, available in strawberry & vanilla, lemon and caramel flavors. In addition to delivering a distinctive shelf presence, the packages are designed specifically for two-high shelf retail display. A unique, new-to-the-category size helps break through the “wall of cake” in stores. (Wrap can package: Sonoco,