Brand Packaging

UK > Porkinson Banger sausage

November 3, 2009


Kerry Foods has reintroduced The Porkinson Banger sausage brand with new packaging. Not only did designers replace the old black and white designs with bright colors, but they also added a new, signature-style logo and a sausage-shaped cutout with a bow tie and moustache graphic. The vibrant boxes were designed to create shelf standout in the premium sausage category and help consumers navigate the fixture more easily. “We wanted to create a pack design that would make you smile and reflect [founder] Norman Parkinson’s unique style, creativity and passion for the great British banger,” says Moyra Casey, deputy creative director, Springetts Brand Design Consultants. (Package design: Springetts Brand Design Consultants, www.springetts.co.uk; Printer: CPC Packaging, www.cpcpackaging.co.uk)