Brand Packaging

UK > Pringles Limited Edition cans

August 3, 2009


Just in time for the popular summer tennis season, Pringles has launched tennis-themed “Clay” and “Grass” court packaging designs. Naturally, the red, or Original, variety reflects a clay court, while the green, or Sour Cream & Onion, variety reflects a grass court. In order to keep the packaging “fun and playful” for consumers, the cans sport the words, “These Are Not Tennis Balls!” The limited edition tennis packs launched in May and will continue to be available throughout the summer. (Package design: LPK, www.lpk.com)