UK > Raw Lisa

Developed to broaden the appeal of raw foods, Raw Lisa introduces its range of raw, gluten- and dairy-free bread and crackers. The vegan snacks are packaged in a recyclable box that features abstract, plant-like illustrations that grow out from the window and are designed to represent the living ingredients. To further reflect the brand’s tagline, “As Nature Intended,” the packages also include a plant-based, compostable cellophane wrap, a recyclable sticker seal and a raw tactile finish.

Launch
July 2011

Package design
Believe in, www.believein.co.uk