UK > The Spice Tailor

British TV chef and food writer Anjum Anand introduces her first line of authentic Indian sauces, The Spice Tailor. Designed to stand out on shelf, the packaging system features colorful motifs that reflect the vibrancy of India and three, stacked transparent ingredient pouches. The packages also offer background information on the sauces, as well as advice on how to best prepare them. “The Spice Tailor sauces are unique and so we wanted a design that would reflect the quality and authenticity and encapsulate modern India, whilst preserving the contents in optimum condition,” says Adarsh Sethia, managing director of The Spice Tailor.

Launch
July 25th, 2011

Package design
Pearlfisher, www.pearlfisher.com