Brand Packaging

USA > 7UP

May 24, 2011
For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro.



For the last competition on The Celebrity Apprentice, finalists Marlee Matlin and John Rich were charged with developing creative marketing campaigns and ‘70s- and ‘80s-inspired package designs for 7UP Retro. Matlin created a flashy, disco-ball themed can, complete with a TV spot featuring 7UP ad icon Geoffrey Holder and a launch event with the Harlem Globetrotters. Rich channeled the eighties with his zebra- striped packaging, supported by a 30-second commercial that included Dee Snider from Twister Sister and a launch event with a performance by Def Leppard. The contestants’ winning designs have been reproduced on limited-edition cans that will be available at select retailers nationwide.

Launch
May 2011