Brand Packaging

USA > Band-Aid by Cynthia Rowley

August 31, 2010
Proving that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer Cynthia Rowley to offer a line of limited-edition bandages. 



Proving that there’s an opportunity for a fashion statement in anything you wear, Band-Aid has teamed up with fashion designer Cynthia Rowley to offer a line of limited-edition bandages that look more like accessories than the conventional flesh-colored strips. The “Dress Up” bandages come in 14 designs, printed with lace, sequin and other fanciful patterns, and housed in decorative versions of the brand’s traditional tins. The limited-edition line is available at the Cooper-Hewitt National Design Museum in New York, and in Cynthia Rowley stores and on www.cynthiarowley.com. One dollar from the sale of each tin benefits Design Ignites Change, which supports students in design projects that address social issues.

Launch
August 22, 2010

Package design
Cynthia Rowley, www.cynthiarowley.com